Acceptable use

A sticker carries a name, a link and — if you want one — a logo. All three have to be yours to use. Somebody else's brand mark is theirs even when it is easy to download, and a company's name is theirs even when the domain is free.

Every sticker links a website, and it has to be one you run or have the right to promote. A sticker is your site's ad on the wall, not a free-text billboard.

• Anything illegal where you are or where we are.
• Hate. Attacking people over who they are, rather than what they have done.
• Sexual content and adult sites, in the name, the logo or the link, and anything sexualising a child. The second one we remove and report to the National Center for Missing & Exploited Children, as US law requires.
• Slurs and obscenities, however they're spelled, spaced or swapped for lookalike letters.
• Passing for someone else — a person, a company, or Slapwars itself. Parody that nobody could mistake for the real thing is not this; a logo and a name arranged to be mistaken for it is.
• Malware, phishing and scams. Every link is checked against a blocklist, against Google's malware and phishing lists and against Cloudflare's family filter before it is accepted.
• Links that hide where they go — link shorteners, redirect chains, throwaway tunnels and dynamic addresses. The link has to be the site itself.
• Illegal goods and services — drugs, weapons, counterfeits, stolen data, unlicensed gambling, and anything else that's against the law to sell where you or your buyers are.
• Spam — the same site under a stream of names, or names made up to slip past the filter.
• Harassment — a sticker aimed at one private person, naming them or pointing at them.
• Other people's private information. An address, a phone number, a document that was not yours to publish.
• Violence and terror. Threats, incitement, and anything promoting terrorist or violent extremist groups.

The stickers here are pixels. Nothing on Slapwars is an invitation to put a sticker on anybody's actual property, and doing that is between you and whoever owns the wall you stuck it to.

The free parts are limited per network — 3 first drops and 10 free slaps a day, 20 site lookups and 30 uploads or editor saves an hour — and so are spot bids, Checkouts, reports, searches and clicks out, as the privacy page lists. Working around any of those limits, whether with scripts, proxies or a pile of browsers, is not allowed. Neither is automating the wall — scripted or botted slapping included — probing it for weaknesses, flooding it with requests, trying to slow it down or knock it over, or trying to get into the operator's console.

Paying is not gaming. Buying your way to the top is the product: that is what the spots and the paid slaps are for, and nobody is in trouble for spending.

We may refuse a name or a link outright, hold a logo until a person has looked at it, and take any sticker, link, logo or page off the wall at any time and without notice. We may also block a domain, so no sticker can link it again, and block a network from the free parts of the wall or from all of it.

Slaps already spent on a sticker that comes down for breaking these rules are not refunded: the slap happened, and it was the rule-break that ended it.

Taking a sticker down is not deleting it. It comes off the wall and its link and logo stop working; the row behind it stays, because it is also the record of a payment, and what you paid is still counted as yours. The terms say what that does and does not undo.

We take a sticker down for what is on it, not for who put it there, and we weigh how serious it is: a mistake gets the sticker down, a pattern — or anything involving children, malware or fraud — ends that owner's use of Slapwars altogether. When that happens, their other stickers come down too, and unused paid credit is refunded on request to the card it came from, unless the payment was fraudulent or is being disputed. Granted credit simply ends.

We tell the owner what we did and why as far as we can reach them, and anyone who thinks we got it wrong can write to us and have a person look again.

The addresses are on the imprint: copyright complaints have their own page and their own agent (copyright), and everything else — impersonation, abuse, a link to malware — goes to the abuse address.

Tell us which sticker you mean by its /s/ link, what the problem is, and how to reach you. That address identifies exactly one sticker, which saves us guessing and saves you a reply asking which one.

Or use Report this sticker on its card on the wall: nobody is asked who they are, and every report gets the same answer.